Attract More Business by Effectively Participating on Social Media

If you are online to connect with prospective customers or clients — and you should be — you will want to maximize your outreach by using all the best available strategies.

After starting with an effective website and ongoing search engine optimization (SEO) — and before you spend money on online advertising such as Pay Per Click — you can harness the power of the major social media sites to connect with your target markets.

These social media sites enable you to have “conversations” with your prospective target markets. By sharing information that your target markets find helpful, you can form relationships of trust with these prospective clients or customers.

• Twitter:
  The power of Twitter lies in the openness of how the site works. But while it appears to be overly simple, it is important to have a specific company Twitter strategy and to effectively implement this strategy.

• Facebook Page:
  This is NOT a Facebook personal profile page or a Facebook group page. It is what used to be called a Fan Page and is now simply a Page.

  You can have people join your Facebook Page directly from your website as well as have people sign up for your email list directly from your Facebook Page.

• LinkedIn:
  LinkedIn is important as a professional platform to showcase the credentials of your top executives. These LinkedIn profiles provide the backbone for your other social media activities.

• YouTube:
  Video continues to grow in popularity as a way to connect online with your target markets. But these are not “sales” videos. Instead they are brief (1-2 minutes) videos that share information with your target markets while putting a personal “face” on your company.

Integration of your social media activities:
Of course, your social media activities need to be integrated across social media sites as well as integrated with your SEO-enhanced website. Each social media piece is part of an overall online presence that highlights your company’s Unique Selling Proposition and helps you stand out from your competitors.

Here at [Mushoo/LADezign] we work with you to get all these pieces set up strategically and running effectively. Then you can take over the running of your social media interactions or we can run the projects for you.

And once you get “bitten” by the power of social media, you’ll want to take advantage of advanced strategies that can earn you even more loyalty from your fans. We’ll talk about this next stage after the power of social media has been harnessed for your brand.